Talent lies in the most unapparent places. 

Could you imagine that popular Indian advertising jingles such as ‘Washing powder Nirma’ and ‘Vicco Turmeric’ could be songs you’d like to add to your iPod and listen to?

This video of Attulya Singh aka Atty was shared virally some years ago and I couldn’t get this boy’s voice out of my head. Never thought that a cover of Govinda - Karisma Kapoor starred ‘Goriya Chura Na Mera Jiya’ would ever be in my favourites. But here it is.

Our talented boy has a YouTube stream. Accessible here. Listen and spread the word!